Fashion is changing. No more excess, overconsumption, polluting materials, and cruel practices. In 2025, a new generation of accessories is emerging: more responsible , more functional , and always stylish . At the heart of this revolution: PU leather , also known as vegan leather .
At Kūto , we've made this material a cornerstone of our vision. It graces products like the soft and adorable Hana Wallet or the Yugen Magnetic Card Holder , designed for modern iPhone users. Here's why PU leather is redefining the future of card holders and wallets.
1. What exactly is PU leather?
PU (polyurethane) leather is a synthetic material that perfectly imitates animal leather, without containing a single fiber of it. It usually consists of a textile base (often microfiber or recycled cotton) covered with a polyurethane film that gives it texture, flexibility and durability .
Unlike animal leather, it is:
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Vegan - 100% cruelty-free
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Lighter and more flexible
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Water and scratch resistant
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Easy to maintain
2. An ethical alternative without sacrificing style
Long considered a "cheap" alternative, vegan leather has now won over discerning brands. It allows for great design freedom and a high-end finish.
🎁 Example: The Hana wallet , made of PU leather, perfectly combines cuteness and functionality. Its cattail closure and careful finishing make it a product that is as endearing as it is responsible.
🧲 Another example: the Yugen magnetic card holder , also made of PU leather, embodies technological elegance. MagSafe-compatible, it magnetically attaches to the back of your iPhone and allows you to carry cards and style... with ease.
3. A technical material, designed for everyday use
PU leather is not just a moral alternative. It is a technical material adapted to the current pace of life . It is resistant to bad weather, friction and does not deform easily.
This is why it is perfectly suited to portable accessories such as:
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card holders used daily (like Mizu or Asahi )
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the often manipulated mini-wallets (like Hana )
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connected accessories like Yugen , which must remain solid and elegant in contact with the smartphone
4. A more conscious fashion, without sacrificing elegance
Today, a woman can demand a cute design without being naive, a noble material without cruelty, a smart accessory without disposable plastic. Well-crafted PU leather fulfills this quest.
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He values clean shapes (like at Yugen)
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It allows for soft, grainy, luxurious textures (like Hana)
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It shows that we can do things beautifully and well.
5. At Kuto, PU leather is a background choice, not a facade
We don't talk about "trend", but about conviction . All our PU leather models are designed with:
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an aesthetic approach: refined minimalism
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a functional approach: accessories designed to last
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a responsible approach: no animal components
🖤 Whether you choose Hana , for its everyday softness, or Yugen , for its magnetic discretion, you are giving or adopting a useful, elegant accessory that is in keeping with the times .
Conclusion: PU leather is more than a compromise
PU leather is not a “lesser” leather. It’s a new language of style , more respectful, more modern, more in tune with our lives.
And at K ū to , we have made it a creative tool to serve your daily life.
💡 In 2025, giving a wallet or card holder is no longer simply an aesthetic gesture. It's a choice of values . That's why we created Hana , Yugen , Mizu , and Asahi —each in their own way, reflections of this new conscious elegance.
